Terms & Conditions applicable to Participants in the "My Coke Travel" Campaign 2009 (the "Competition")

1. The My Coke Travel Campaign (’the My Coke Travel Promotion’) is a promotion being organised under the My Coke Star Points Loyalty Program (the "Program"). The Program is a loyalty program organised by The General Soft Drinks Co Ltd (the "Organisers") through which individuals can collect points by purchasing specially-marked Coca-Cola Products that will contain a code underneath the label, (the "Code") available while supplies last, or through other methods as may be added from time to time. Individuals can then visit www.mycoke.com.mt, (the "Website"), or text message the Code with a text-messaging capable device to +356 99180022 (the "Participation Number") to have their accounts credited with the points they have collected. Individuals who credit their accounts via text-messaging will be charged at standard rates or preferential rates, if and when applicable.

2. All terms and conditions of the Program shall apply to the My Coke Travel Promotion in addition to the terms and conditions stipulated below. All capitilised terms used in the terms and conditions of the Program shall, unless otherwise defined herein, bear the same meaning in the My Coke Travel Promotion.

3. The items that are redeemable by My Coke members in the My Coke Travel Promotion pertain to a total of 200 Return Economy Flight Tickets with Air Malta (valid for one person), excluding taxes and charges, to one of the following destinations: Bologna, Verona, Tunis or Palermo between 1 July 2009 and 31 October 2009. All travel must be completed by 31 October 2009.

4. The departure airport for this promotion will be Malta International Airport and the promotion is valid only on KM flights operated by KM.

5. Booking of flights is subject to availability.

6. It is strongly recommended that adequate travel insurance is purchased to cover passengers on this booking. The organizers cannot be held responsible should the passenger fail to take out adequate travel insurance.

7. It is the passenger’s responsibility to arrange Passport and Visa requirements.

8. A maximum length of stay of 14 days applies.

9. Individuals may redeem their points for the My Coke Travel Promotion Prizes available through the Website only. The redemption of prizes in the My Coke Travel Promotion cannot be made by SMS.

10. Once individuals redeem a flight through the Website, they will be asked to call the Air Malta Call centre on 2364 5321 between Monday & Friday from 8:00am till 9:00pm and on Sundays between 8:00am and 5:00pm, in order to complete the flight booking.

11. Individuals will be required to quote their redemption number, Identity Card number and e-mail address at time of booking.

12. Individuals will be required to furnish their credit card / debit card details to settle the minimal extra costs of the Fuel Surcharge and Taxes. Charges quoted are estimates. Actual cost will be confirmed during booking confirmation.

13. Reservations and ticketing must be effected on the same day. Last ticketing date is 31 August 2009

14. Should the preferred dates be unavailable at the time of completion of booking, individuals may apply to cancel their redemption by sending an email request to marketing@gsd.mizzi.com.mt within a maximum of 72 hours from redemption.

15. The My Coke Travel Promotion begins on 22 June 2009 and is scheduled to end on 31 August 2009 (the "Promotion Period"), but the Organiser reserves the right to shorten, extend, suspend, modify or cancel the Program at its discretion and at any time. Individuals can collect points by purchasing products and entering codes from specially marked products/promotional materials. Codes may be entered at any time and individuals may collect points at any time throughout the Promotion Period and may redeem prizes between 15 June 2009 and 31 August 2009 (the "Redemption Period").

16. Each Enrolee may only redeem a maximum of one prize per 28 days as listed in clause 3 in this My Coke Travel Promotion.

17. All point redemptions for My Coke Travel Promotion Prizes are final. Refunds, exchanges and other issues are governed by the terms and conditions applicable to the purchase and sale of the particular item and are not the responsibility of the Organiser.

18. The Organiser reserves the right to modify the available prizes for redemption and corresponding total number of points at any time during the Program.

19. Only the Enrollees validly quoting their Identity Cards and Redemption Codes will be entitled to book their flights.

20. The Organisers shall not be liable for any delays in the delivery of the My Coke Travel Promotion Prizes to winning My Coke Travel Promotion Enrolees.

21. The Organisers are not responsible for any incorrect or inaccurate information supplied by Enrolees while participating in the My Coke Travel Promotion.

22. The Organisers shall not be held liable in any way, for any claims arising out of or relating to the use of any of the My Coke Travel Promotion Prizes, including but not limited to claims for personal injury or damage caused to the My Coke Travel Promotion winners or any other third party. Each My Coke Travel Promotion Prize shall be regulated by the terms and conditions applicable to such prize or award and shall form the basis of the relationship between the My Coke Travel Promotion and the third party. It is agreed that the Organiser shall have no responsibility vis-a-vis the My Coke Travel Promotion winners with respect to the My Coke Travel Promotion Prizes and their use. Furthermore, the My Coke Travel Promotion winners hold and continue to hold the Organiser free and harmless against all and any claims of any person in respect of the My Coke Travel Promotion Prizes and their use. The My Coke Travel Promotion winners are urged to carefully review any terms and conditions of use of any My Coke Travel Promotion Prizes issued by the third party organising or launching or otherwise providing such prize and/or award.

23. The My Coke Travel prizes are not transferable. Lost tickets will not be replaced. The organisers will not assume responsibility of civil or criminal nature or for any reason beyond their control.

24. All questions or disputes regarding eligibility of the My Coke Travel Promotion, collecting or redemption of points, or an Enrolee’s compliance with these Terms and Conditions will be resolved by the Organisers in their sole discretion.

25. An Enrolee’s continued participation in the My Coke Travel Promotion constitutes the Enrolee’s acceptance of any changes to the full Terms and Conditions. Enrolees are responsible for remaining knowledgeable as to any changes that the Organiser may have made to these Terms and Conditions. The current full version of the Terms and Conditions is available on the Website and will supersede all other versions of the Terms and Conditions. (www.mycoke.com.mt)

26. The My Coke Travel Promotion is only made available under the Program and is not made available in conjunction with any other offer or promotion.

27. The My Coke Travel Promotion Prizes offered in terms of the My Coke Travel Promotion cannot be exchanged for cash.